What is SEO?
SEO is Search Engine Optimization. It is a practice of improving the traffic on a website. Search engines index the websites which determine whether they will be good with their rankings or not. There are several SEO Services Agency in Delhi that provide you with these services. To understand what SEO actually means we need to understand the following aspects:
- Quality of traffic: It might still be comparatively easy to generate traffic rather than quality traffic. If you are getting unnecessary traffic that doesn’t even generate results is not quality traffic. In order to get quality traffic, you should focus on a lot of other factors. People often prefer only Best SEO Agency in India for quality traffic.
- The Quantity of traffic: Quantity of traffic is counted in pure numbers as to whoever is visiting your website. A data-driven website usually has more driven traffic. A lot of new businesses are hiring SEO Services Company India for getting higher quantities of traffic.
- Organic results: Usually, Ads make up the majority part of many Search engine result pages. Organic traffic is all that traffic that you don’t pay for. SEO Services Agency in Delhi is often hired for inorganic traffic as mentioned above.
How guest blogging improves SEO?
- Backlinks: The primary impact guest blogging will have on the search engine optimization of your website will be through your site’s link profile. As you write for more and more websites, you will have backlinks on more websites. As you contribute your content to new websites you must make sure that you get your mentions linked to your website. This way traffic will be deviated in large numbers towards your website. Backlinks are one of the most important ranking factors in Search engine optimization.
- Link placement: Most probably you link will be placed somewhere within the text or somewhere within the related environment. Guest posts usually contain an introductory paragraph where you introduce yourself and tell the readers about your background. That paragraph would be the obvious place where you would insert a link to your website. However, this is not enough. You must be willing to ask the blogger to also mention you somewhere in the body of the article, especially when that mention helps the customers, serves value to the post and makes sense in the context.
- Anchor text in SEO: Anchor texts in an article are the words that are hyperlinked.
Here is the html for the creation of a link:
<a href=”http://www.pageonepower.com/videos/seo-quick-tips-anchor-text-with-page-one-power”>This is an example of anchor text.</a>.
Anchor texts gives clues to search engines and users as to what the page is about. It often has a large impact on search engine rankings. If you want a search engine to rank you for a certain set of words aka keywords then you should have a lot of anchor links containing those keywords.
However, one must do it carefully as Google might view your link acquisition efforts as manipulation. In order to build links with a natural profile of anchor text you must have links that are not only SEO-focused.
The easiest method is just to build links that add value and make sense in context. Building these links means you won’t be able to use the exact same anchor text over and over again.
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